Areas of interest

International Business – Market Development and Entry, and Marketing


B.A. Psychology
Szeged University M.A. Clinical and Health Psychology
Szeged University


Mr. Bruce Hoggard is the CEO and President of Hoggard International an international management company he founded in May 1986. Bruce and his Associates help companies develop and implement international business and market entry strategies.
Mr. Hoggard received the Business Excellence Award, presented at the Governor’s banquet in Hong Kong, recognizing his consulting work, innovation, and creativity in securing clients in the region and in helping other companies in their efforts to develop the Chinese market.
Bruce’s International network of contacts extend to more than 50 countries, a result of living and working in England, Germany, Switzerland, Hungary, and Singapore and his frequent travels to China, Thailand, Indonesia, and Japan.
Bruce has worked with more than 200 companies ranging in annual revenues from under US$1 million to more than US$14 billion; from countries including, Germany, Hungary, Switzerland, England, USA, Canada, Singapore, Japan, and China.
In addition to teaching at McDaniel College, Bruce is also teaching at Corvinus University, and has taught at IBS, University of Debrecen, University of Saskatchewan, Kaderschul in St Gallen, Switzerland, Polytechnic University, Hong Kong and has delivered more than 120 seminars and training sessions in Asia, Europe, and North America.

Courses taught:

Ethics in Global Business
Global Markets and Marketing
Public Speaking and Communication
Business Strategy and Practice
Communication Design