Zoltán Sipos, Principles of Marketing

Areas of interest

Marketing, International Marketing, International Business


Master in International Economics and Business, 1974, Karl Marx University of Economics (at present Corvinus University);

Doctor of International Business, 1976, same university;

Candidate of economic science, 1995, Hungarian Academy of Science.


Dr. Sipos is an economist, teacher and research fellow since 1974, working for Hungarian higher education. His major field of interest has been international business and marketing. His major fields of research include international competitiveness, cultural marketing, cross-cultural negotiations, and market entry strategies in international business. He lectured in a number of universities and colleges, including two state universities in the USA and the International Management Center in Budapest. His present position is head of Economics and Management Institute, King Sigismund College, Budapest.

Courses taught:

Principles of Marketing

For any information on any of these topics, please contact

 Professor Sipos.